SoBe drinks was a well-liked model within the US, owned by PepsiCo. The identify “SoBe” comes from South Seashore, a classy space in Miami Seashore, Florida. They supplied a spread of drinks like teas, fruit-juice blends, and enhanced water drinks.
Previously, SoBe was extra than simply drinks – it prolonged to gum and chocolate merchandise as effectively. Notably, SoBe made a swap from glass bottles to plastic ones for all their drinks in 2010. Considered one of their preliminary merchandise was SoBe Black Tea 3G, which included ginseng, guarana, and ginkgo as substances.
You may go to SoBe’s web site to take a look at their present drinks, like SoBe Elixir, though you’ll be able to’t purchase them there. Whereas the Pure Rush power drink is not round, you’ll be able to nonetheless discover some flavors like SoBe Elixirs, Teas, and Waters listed as accessible on the Pepsi web site.
What’s Sobe Drinks?
SoBe is an American model identified for teas, fruit-juice blends, and enhanced water drinks, owned by PepsiCo. The identify comes from South Seashore, a classy space in Miami Seashore, Florida. It was on gum and chocolate too. SoBe moved from glass to plastic bottles for all drinks in 2010.
SoBe began because the South Seashore Beverage Firm in Norwalk, Connecticut, from 1996 to 2001. Kevin McGovern, John Bello, and Tom Schwalm based it in 1995. Their debut product was SoBe Black Tea 3G, with ginseng, guarana, and ginkgo. It grew to become a success and extra flavors adopted. PepsiCo acquired the corporate in October 2000.
SoBe affords numerous merchandise like SoBe Lifewater/SoBe Water, which is vitamin-infused and sometimes makes use of pure sweeteners. There’s additionally SoBe Elixirs, sweetened with sucrose or a mixture of sucrose and Stevia, containing natural extracts and nutritional vitamins. SoBe Tea contains iced tea with natural extracts. Whereas SoBe Pure Rush, an power drink line, is not accessible in the US.
SoBe launched a limited-time carbonated drink referred to as SoBe Mr. Inexperienced in April 2002, making it broadly accessible throughout the US. It got here in numerous sizes, together with 12 oz cans, 20 oz bottles, and 1- to 2-liter bottles, offering customers with a spread of selections.
Know Extra About Sobe Drinks
The soda featured a definite mascot named Mr. Inexperienced, described as a “cyber lizard” in SoBe’s press launch. This up to date model of the lizard, additionally seen on different SoBe merchandise, had a inexperienced hue and was infused with ginseng for taste and added power.
SoBe affords a month-to-month digital e-newsletter referred to as “Lizard Tales” to attach with their followers. This text retains customers knowledgeable about product updates, promotions, and cultural developments.
Moreover, from 2010 to 2012, SoBe Lifewater collaborated with actresses for his or her ‘Skinsuits’ marketing campaign. The marketing campaign featured Ashley Greene in 2010, Jessica Szohr in 2011, and concluded with Yvonne Strahovski in 2012.
Throughout 2011, Ellie Goulding was revealed because the UK ambassador for SoBe. As part of this marketing campaign, she visited South Seashore, Miami, the place she interacted with locals and explored in style spots.
Moreover, in July 2011, SoBe collaborated with Mike Tyson: Principal Occasion to introduce a cell gaming marketing campaign that includes their drinks, together with teas, enhanced waters, and fruit juice blends.
What Occurred to Sobe Drinks?
SoBe drinks stay listed on Pepsi’s web site, signifying their ongoing presence. Whereas a number of choices like Pure Rush power drink are not on supply, flavors equivalent to SoBe Elixirs, Teas, and Waters are nonetheless accessible, though direct buying from the positioning isn’t accessible. The model hasn’t vanished totally, however availability could range by location.
How Many Energy are in Sobe Drinks?
SoBe Lifewater affords a spread of 0-calorie, vitamin-enriched drinks that includes vibrant flavors and important nutritional vitamins like B6, B12, and C. Then again, SoBe Energize Power Juice Drink comprises 112 energy in a 248 g serving.
Are Sobe Drinks Wholesome?
The vast majority of SoBe Lifewater flavors present roughly 100% of the day by day beneficial vitamin C consumption, together with modest quantities of vitamin A, calcium, and iron. Whereas it doesn’t supply distinctive vitamins, consuming it could possibly be extra useful than water if you happen to require extra vitamin C for the day.
What Occurred to Sobe Strawberry Daiquiri?
Strawberry Daiquiri is a flavorful cocktail from high-quality rum, lime juice, and ripe strawberries. SoBe drinks haven’t formally been discontinued. However, many flavors like Strawberry Daiquiri are off the market.
Snapple Parts Discontinued
Snapple launched Snapple Parts in April 1999, however sadly, the corporate discontinued them in 2005. This resolution disenchanted many loyal followers who cherished this product. Though these drinks gained recognition over time, declining gross sales finally prompted Snapple to cease producing the Parts line.
In brief, SoBe drinks supplied a spread of drinks and collaborations earlier than some flavors discontinued. Snapple Parts confronted an identical destiny on account of declining gross sales. Each manufacturers have made their mark within the beverage trade.
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